A Heatmap in simple terms is a graph that displays user behaviour on a site . Generally termed Web heatmaps , are used for displaying areas of a Web page most frequently scanned by visitors. It does so through tracking the visual clicks the HTML page receives and it shows up in hot and cold click zones . It’s not a common necessity every blog owner uses , but it’s for those who want to study in depth about the architecture and optimization of link & advertisement placement.
This is how a Heatmap looks like
This is a fantastic tool , especially when you are excited to know the fetish of your blog readers when they visit your blog – like the specific area they spend most of the time , the section that receives the most number of clicks etc . Certain locations tend to be more successful than others. This “heat map” illustrates the ideal placing on a sample page layout. The colors fade from dark orange (strongest performance) to light yellow (weakest performance). All other things being equal, ads located above the fold tend to perform better than those below the fold. Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page. That’s why some web-masters earn a lot even with not a quite descent traffic after tweaking ad locations while others fail to utilize their blogs properly . Overall , to optimize and enhance your blog , a heatmap tool is a very cool and superb service to enhance blog/website sections and parts including it’s design and ads placements . And there are quite a few handful of sites offering these services .
Here is the list of all these tools :
1] Click Density
The thing that’s cool is the low logging activity – A very few function calls to log a click and therefore no fear of server load . Also the Screen sizes and browsers are logged, making possible the tracking of liquid CSS layouts .
Provides instantaneous web user studies by recording user visits and letting you play them back to see every mouse movement, click, and form interaction. Compatible with Firefox, IE6, IE7, Safari, and Opera, although there are some known issues with Safari . Easy to use and very user-friendly and it only takes not more than one minute to set up!
It has plenty of plans to choose from but the best one I suggest is the Free one 😛 which lets you study about 10 captures/month for Unlimited domains with the recordings being stored for 30 days .
Cannoli is one of the open source heatmap tool written in Ruby on Rails based on the Ruwa analytics . The main features are
- Database used to save clicks
- Heatmap can be generated per page
- Statistics provided by Ruwa (visitor settings, referers and so on)
- Fast Heamap generation in C++
HIghly recommended for Programmers and coders to try it out 😉
AttentionWizard too looks better choice and it uses advanced artificial intelligence algorithms to simulate human visual processing and attention. It creates an attention heatmap of your Web page instantly that predicts where someone would look during the first few seconds of their visit. This tool is more of a visual tracking tool than actual click tracking, so if you had a mock-up design, just send it to this tool and it will predict you how a pair of human eyes will move along the design elements.
By contrast, eye tracking and mouse tracking images tend to have more ghost-like halos that are simply the result of movements between the actual points of interest . Available as in Free as well as Paid pricing .
This is a heatmap tool although the name sounds very weird 😛 . Feng-GUI simulates human vision during the first 5 seconds of exposure to visuals, and creates heatmaps based on an algorithm that predicts what a real human would be most likely to look at . It boast to Analyze Attention and Attraction in visuals. It’s not free but minimum price starts from 5$ .
7] Click Tale
The second most famous and used tool on the Internet ! Claims to help web-masters analyze where visitors’ focus their attention . Has a very good clean webpage layout. Possess plenty of rich features as well as tremendous plans and pricing . The free plan can record 400 page views per month
8] Crazy Egg
And now this is the most famous and Craziest tool 🙂 with lots of cool features . Very easy to setup by adding just a few lines of codes . It is used by lots of popular blogs and this can tell how accurate this tools is . Check how much attention a specific website area gets from your visitors , content your visitors care about the most, what they read, and what they completely skip over.
However the only problem is ,it’s not available free 🙁 and the cheapest basic plan starts from 9$ ! in which you can track only 10 pages but 10,000 visitors .
That’s all folks !
I would suggest to add a heatmap script on your website once there comes a time to go more deeper inside blog pages and post with a strategic point of view with which you can easily identify landing page problems and Increase your conversion rates .